The most challenging aspect of starting and opening an online store is getting customers to know who you are, what you offer and where to find you. It is difficult to get customers to your store if they don’t know about it, you or your products. In other words, marketing is the most challenging part and takes the most time to perfect.
Even if you manage to build a great web store and sell a terrific product, it doesn’t guarantee people will find you online or buy any products unless they know your company name or domain location. Making your store visible to potential buyers means employing tactics that are proven to increase online visitors and conversions. Typically, a well planned search engine optimization and online marketing strategy will be enough to get your store in front of many potential customers looking for what you sell.