Web Analytics

A generic term that means the study of the impact of a Web site on its users. E-commerce companies many a times use Web analytics software to measure such important details as how many people visited their site, how many of those visitors were unusal visitors, how they visited the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site’s search engine, how long they remain on a given page or on the whole site, what links they clicked on and when they left the site. Web analytic software can also be used to monitor whether or not a site’s pages are working properly. With this information, Web site administrators can find out which areas of the site are popular and which areas of the site do not get traffic and can then use this data to streamline a site to develop a better user experience