Paid Inclusion

A search engine marketing structure in which a Web site pays a fee to a search engine that then promises that the Web site will be displayed in the returned search results for particullary named search terms. For example, a Web site that sells baseball trading cards can pay a search engine to make sure that its site is returned in the search results when a user searches on the phrase “vintage baseball cards.” Paid inclusion, for some search engines, also means that the search engine’s spiders will crawl their sites more often than non-paid sites. Different search engines treat paid inclusion results differently; some point out the paid inclusion results as advertisements while others display them as results alongside non-paid search results