Click Stream

An effective trail that a user leaves behind while surfing the Internet. A clickstream is a record of a user’s activity on the Internet, together with every Web site and every page of every Web site that the user visits, how long the user was on a page or site, in what order the pages were visited, any newsgroups that the user participates in and even the e-mail addresses of mail that the user sends and receives. Both ISPs and individual Web sites are competent of tracking a user’s clickstream. Clickstream data is becoming increasingly precious to Internet marketers and advertisers