Are flashy graphics more appealing or quality text and descriptions

Content is king, links are queen. Or at least that’s what they say in the world of search marketing. While graphics and flash or other multimedia can add aesthetic quality to your storefront, having well written text and descriptions is definitely more important. Without content, search engines will have a harder time finding and accessing your site.

Search engine meta crawlers recognize text only alternatives and will usually skip past images, flash, Javascript, video or other multimedia. If search engines cannot find and access your pages efficiently your customer will have a harder time finding out you exist. Since getting customers to your store is a vital part to being successful it is better to use as many text alternatives as possible rather than heavy graphics or other forms of multimedia. In addition, unnecessary graphical content can annoy your customers and may slow down the load time of your pages in which case your customer won’t be waiting for the page to load.