There are several websites on the Web. Most "surfers" are looking for particular information. The content of your pages should be informative as well as conversational. People, who buy on the Web, are just like you.
Many don't take kindly to sites that make outrageous claims, and use "hyped to the nines," sales copy, to try to sell their products or services. People surf for entertainment reasons, as well as to find information that proves helpful to their needs.
Think about it, people are bombarded by advertising - everyday of their lives! Commercials, billboards, and tele-marketers, are a constant slam. They visit a site primarily to find free information, and the ease of Pages "readability," is determined by the pages layout.
It should be:
• An Easy read.
• Headlines are short and snappy.
• Sub-heads are concise, and to the point.
• Bullets, convey - ultra-specific benefits.
• Content can be scanned.
Consider yourself, as you reach a sites homepage, if you find a huge block of text, not separated into smaller chunks of information, it becomes all too easy for you to opt out, and hit the "back" button!
However, when you find pages where your attention is grabbed by the headlines, having sub-heads that are spot-on to what you are looking for, chances are, you will continue to read that page.
It is neat, user friendly, helpful, as well as interesting. Within the context, you find a story relating to something you have experienced yourself, it becomes all the more personable to you.
As you continue, you find a service or product that answers your need by helping you to reach a goal; you are much more likely to buy.
People don't like to be "sold." They like to find helpful information which answers their questions, and addresses their needs, and doe so, without them even perceiving a "pitch."
Since you have been a help to them, through information, showing your first concern is their best interest, you help build their trust, and improve your credibility.
It is these sites that convert surfers into buyers. These buyers will then become loyal customers, who in turn will tell their friends about your site.
Word of mouth is STILL the best advertisement, for the simple reason of personal endorsement. When friends tell friends, the friend knows their reason for telling them is because they enjoyed the experience, and want them to do the same.
This IS business at its best. Do you want your Sales Pages to strike a chord with visitors? And make them want to buy? Even if you have a Sales Page which has made a few Sales, let me re-write your Sales copy - you could increase conversion rates.
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