Build a business, not a website.
Our philosophy is: “Build a business, not a website”. An Ecommerce website is a business first and foremost; the website is merely the commerce delivery channel. An effective ecommerce site begins by understanding and defining the business strategy, goals and metrics for the site, and then crafting a website that is tailored to meet those site objectives.
Start with the 5 Ps: Proper Preparation Prevents Poor Performance
You wouldn’t build a house without an architect and a blueprint, and you shouldn’t build a website without a digital equivalent. If you want your digital ‘house’ to crumble, the surest way to ensure failure online and waste untold time and money is to skip proper planning and jump blindly into implementation.
Since our inception in 2004, E-commerce Partners has helped hundreds of businesses of all kinds succeed online by following our proven strategy and planning methodology. We swear by our process because it works!
Avoid
 Weak or inconsistent branding
Cart abandonment
Bad User Experience and usability
Poor navigation
Slow performance
Slow or limited site search
Inability to make changes quickly
Poor Performance with search engines
Achieve real Economic Benefits for Your Business
What will you gain through proper strategy and planning? A successful e-commerce business that delivers real economic value, including:
Attracting New Customers: By planning and implementing a search-engine friendly architecture from the start, your ecommerce site gains relevant and targeted traffic
Increasing Sales: By streamlining the sales process and improving the shopping experience we increase the conversion rate and the average ticket price
Increasing Customer Loyalty and Retention: An enhanced, usable, and pleasing ecommerce experience generates greater user satisfaction and trust which translates into returning customers
Providing Superior Customer Service and Communications: Help your customers to communicate, engage and ultimately identify themselves with your business through ecommerce tools, user communities, online support, and by providing them with comprehensive and timely product information
Reducing Operating Costs and Increasing Efficiency: Reduce your customer acquisition, customer service and fulfillment costs by leveraging the website for client communications and process automation
Promoting Your Brand and Enhancing Your Brand Image: We ensure you display a consistent corporate identity online with a professional style guide. Moreover, our Online Marketing offerings promote your products to the right audience, resulting in enhanced Brand Recognition and demand
Preparing for Future Needs: With proper planning and a scalable architecture, your ecommerce site can accommodate additional requirements, features and functionality in the future
Measure your Success
How will you know if your E-commerce site is successful at meeting your business needs? The key success metrics for e-commerce sites include:
Traffic: The number of visitors that are coming to your site
Stickiness: The amount of time users spend on the site and the number of pages they view
Conversion: The percent of visitors who become customers and the size of the average sales ticket
Customer Retention: The number of customers who return to your site and the frequency of their purchases
Implement our Holistic Methodology
E-commerce Partners’ motto is to “Come in prepared and do it once, right”. A thorough understanding of your business goals alone is not enough to ensure a flawless execution that delivers results. While it takes only one mediocre designer or developer to ruin a website, it takes a highly skilled and professionally managed team to produce a successful E-commerce site, including:
A Project Manager
An E-commerce Business Analyst (to conduct the research, plan strategy, find out what your competitors are doing that may be worth mimicking, and find the “opportunities” that those competitors are not taking advantage of)
A Search Engine Optimization Specialist (to ensure search-engine friendliness is incorporated into the site architecture)
An Information Architect
A User-Experience Specialist
An Art Director (to create the design style guide and give directions to the designers)
A Developer (for site development and technical specifications)
A Quality Assurance Specialist
The Ecommerce Requirements Specification (ERS)
We approach your E-commerce site requirements by applying a proven, step-by-step methodology we call the E-commerce Requirement Specification (ERS). The ERS represents a summation of industry best practices and our extensive experience in Internet development, dating back to 2004. The ERS is a valuable, comprehensive and flexible planning tool. |
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