E-COMMERCE NEWS & EVENTS
For the last 10 years, there are many interesting E-Commerce Events.
Google, has been a Search Engine Giant, which tops the Software and Information Industry Association list of the top 10 developments in e-commerce during the past decade.
According to SIIA, in February nearly half of the online searches conducted by Internet users were run through Google.
The selling of keywords for advertising is the technology popularized by the Google, and it falls fifth on the list.
Each day sees a revolution announced, in the e-commerce world, Although not all purported revolutionary ideas and events are indeed so, some steps taken over the last decade of online activity have changed the way we live and work.
On Wednesday, a list of 10 developments in e-commerce was offered by the Software and Information Industry Association (SIIA) that have created the most waves in the past decade, according to voting by industry experts and policymakers.
The most important technologies of e-commerce are Searching and Targeted Ads, are pioneered by Google only.Ken Wasch, the president of SIIA, told the E-Commerce Times, that Google has merited these two technologies and had an outsized impact on the growth of e-commerce.
E-Commerce is continuously giving its services till now and E-Commerce is still the favorite of all.
In September 1997, online auction service eBay (NASDAQ: EBAY) is launched.And on the SIIA list, this auction online service’s debut rank is 3rd.
Some other like the penetration of broadband Internet access for consumers happened gradually and then reached critical mass. which grew to 50 percent in June 2004 and ranks second on the trade association's top 10 list.
Two other mobile-Internet-related items came in existence :
- WiFi's It is developed in 1997 It ranks 7
- Introduction of Research in Motion's (Nasdaq: RIMM) Black Berry devices It is developed in 1999 It ranks at 10
Josh Martin, the analyst with the Yankee Group, told the E-Commerce Times, that all these trends will go to accelerate only.According to him, the ability to advertise in new a compelling ways will become more important, as we move to a more advertising-centric e-commerce model.
He also commented that the Holy Grail that is used by many people as an example is that potential customers would be walking by a Starbucks (NASDAQ: SBUX) and they find an electronic coupon automatically transmitted to their cell phones to entice them to enter.
Companies will purchase space through services such as mobile location searches.
It can be easily noticed by perusing the list of top 10 developments that 7 of them occurred in 2000 or before. It is the era before the dot-com bust, when rafts of ideas were receiving venture capital support and e-commerce companies were popping up left and right.
Now, those that back Internet-based ventures are much more conservative with their funding, and some believe that innovation has slowed considerably.
According to Wasch at SIIA, the days of true invention in e-commerce is not behind us.Wasch also commented that they are particularly excited about the development of open standards as it relates to the open document format (ODF). He further stressed that this is the first real effort to liberate documents from the applications that create them.
He noted the production of inter operable documents will allow a whole new round of innovation. Martin predicted that the mobility will be at the heart of the next wave of innovation. Personalization and accessing the individual instead of household or mass market is his bet for the next push in e-commerce development.
Wasch said that the list was compiled as part of SIIA's observance of the 10-year anniversary of the release of the federal "Framework for Global Electronic Commerce."
The 75 voters included
- Federal Officials
- Executives at Internet companies
- Related Experts such as Lobbyists and Former Policymakers
The List of the SIIA's, - 10 Most Significant e-Commerce Developments of the Last 10 Years are:
- Google (Sept. 1998)
- Broadband Penetration of US Internet Users Reaches 50 percent (June 2004)
- eBay Auctions (Launched Sept. 1997)
- Amazon.com (IPO May 1997)
- Google Ad Words (2000) Open Standards (HTML 4.0 released - 1997)
- WiFi (802.11 launched - 1997)
- User-Generated Content (You Tube 2005)
- i Tunes (2001)
- Blackberry (1999)
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