Affiliate Program

A self acting marketing program where a Web advertiser or merchant enlist webmasters to place the merchant’s banner ads or buttons on their own Web site. Webmasters will get a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant’s Web site Web site to do the desired action, usually make a purchase or fill out a contact form. The most familiar types of affiliate programs consists of pay-per-click, pay-per-lead, and pay-per-sale